Swift Announces Truckers Against Trafficking Tractor Wrap: Everyday Heroes

PHOENIX, Ariz. — January is human trafficking and slavery awareness month and Swift Transportation unveiled new tractor wrap horning the nonprofit Truckers Against Trafficking organization.

As the new year begins, January is dedicated for the community to raise awareness and to help put a stop to human trafficking and slavery. Swift Transportation has announced a new tractor wrap that honors the nonprofit Truckers Against Trafficking organization in the first week of January 2021. This organization exists and helps to empower, educate, and equip its members, who are spread throughout the bus, truck, and energy industries to help them combat human trafficking.

Designed to serve as a living reminder and promise of Swift’s partnership with Truckers Against Trafficking, the new Freightliner Cascadia displays both the Swift Logo and the Truckers Against Trafficking Logo. The wrap for the 2021 tractor is also emblazoned with the words “Everyday Heroes Needed.” There is also a phone number provided that is for motorists and other commercial drivers to call where they can report any suspicious activity.

Swift will select drivers for the newly wrapped tractors based on their personal ties with the truck theme, per a statement made by the carrier.

Kevin Quast, Chief administrative officer for Swift, said: “We are grateful for Truckers Against Trafficking (TAT) and the important work they do. Our partnership with TAT has been part of our company for many years, and we are proud to say that we have provided TAT training for thousands of professional drivers. We stand united with TAT and others who fight against the evil of human trafficking.”

In partnership with Truckers Against Trafficking, Swift has helped to educate and train their commercial drivers on how to recognize and report trafficking, and become everyday heroes. All new drivers hired on by Swift learn about the carrier’s driver qualification program for Truckers Against Trafficking during training. They are given the choice to take additional training for the program.

Kendis Paris, executive director of Truckers Against Trafficking, spoke about the new tractor from Swift and how it impacts the work they do. “We are thrilled and grateful to see Swift create this beautiful tractor wrap in an effort to raise awareness about how the trucking industry can combat human trafficking. It’s just one more way trucking continues to lead the way across all modes of transportation in the fight against this heinous crime.”